MOBILE MESSAGING MASTERS: SUMMER 2020


These marketers know good text messages...

As e-commerce sales continue to heat up this summer, we're highlighting six best-in-class examples from brands & organizations that successfully use text messaging to engage existing subscribers, drive action, and increase revenue.

PRODUCT LAUNCH


Alert shoppers when a new product or collection has launched. Bonus: give them exclusive access to shop the launch first.

FLASH SALE


Text messaging offers an instantaneous way to reach shoppers who are looking for time-sensitive offers from their favorite brands.

POST-PURCHASE


Send well-timed text messages after a subscriber completes their purchase to encourage loyal customers and to stay top-of-mind.

SHIPPING DEADLINE


Drive immediate action and last-minute revenue by alerting SMS subscribers of upcoming shipping deadlines.

VIP OFFER


Send VIP reminders about limited-time sales to effectively engage high-value customers and ensure your message is seen and acted on.

VIRTUAL EVENT INVITE


Excite subscribers about online and in-person events by sending a text message invitation with a direct link to RSVP.

How You Can Become a Mobile Messaging Master

DEFINE GOALS

As with any new marketing strategy, it’s important to first define your goals. Key performance indicators often center around metrics such as subscriber growth and revenue driven. Set yourself (and your team) up with clear expectations and an agreed-upon method for measuring success.

GROW SUBSCRIBERS

Grow an audience of opted-in subscribers through mobile & desktop web, email, social channels, paid media, in-store signage (if applicable), mailed promos, and more. With Attentive’s mobile messaging platform, you can quickly gain text messaging subscribers, enabling you to connect with consumers at every step.

SEND MESSAGES

Using real-time browsing and buying data, marketers can send personalized messages at scale. For example, create a drip campaign for new subscribers with a welcome offer. Attentive’s full-service Customer Success team is here to share best practices, assist in developing your strategy, and help design creative

NEXT: Cynthia Rowley Case Study

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