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YOUR NEXT TOP REVENUE CHANNEL


Drive revenue with mobile messaging.

With consumers spending more time text messaging on their phones than checking email, using apps, or browsing the web, mobile messaging provides an unsaturated marketing opportunity to reach consumers

where they spend the majority of their time.

PERSONALIZED MOBILE MESSAGING


Your Next Top Revenue Channel

How can marketers break through the digital clutter of information to reach new customers, influence their shopping decisions, and drive sales? Follow this guide to learn how to make personalized mobile messaging one of your top 3 revenue-driving channels.

01


Marketing in the Era of Information Overload

02


Mobile Messaging—Why Now?

03


How to Start Mobile Messaging

Marketing in the Era of Information Overload


With the mass adoption of smartphones, people can interact with brands and shop online more easily than ever before. Of course, this also raises some unique challenges. Because consumers can use their phones just about anywhere, at any time, to do anything—it’s become more difficult for marketers to capture and maintain their attention.

With overflowing email inboxes, screens full of often-forgotten apps, and ever-changing social media algorithms that control which content people see, retail marketers are constantly looking for new ways to break through the digital clutter to reach consumers and drive revenue.

Next time you’re in a crowded train car, walking down the street, or at the mall, take a quick glance around and observe what people are doing. They're on their phones and the vast majority of the time... they’re texting.


Think about your experiences. How many brand emails do you receive a day, and how many do you read and click-through on? How many apps do you regularly use—the same 2 or 3? But, how many text messages do you leave unread? Probably none.

This is why marketers are now turning to mobile messaging as the next big way to reach consumers and drive revenue. With 30%+ click-through rates on messages and over 25x return-on-investment, this channel cannot be overlooked.

98%

of US adults age 30-49 use text.

This rises to 100% for ages 18-29

54%

of e-commerce sales in the US
will be from mobile devices by 2021

68%

of millennials say they prefer

text messaging over email

Mobile Messaging—Why Now?


1. Unsaturated Marketing Opportunity

SMS is the most widely used mobile application. According to the Pew Research Center, 98% of US adults ages 30-49 use text messaging. This increases to 100% for the 18-29 population.


Consumers spend more time text messaging on their phones than they do checking email, using apps (including messaging apps), or browsing the web, providing an unsaturated marketing opportunity to engage consumers where they spend the majority of their time.

2. High Consumer Adoption

Previously, most wireless plans required consumers to pay to send and receive text messages. Today, plans that include unlimited text messaging are the norm. A recent survey of US adults across various age groups and demographics showed 98% of participants have an unlimited text messaging plan.

3. Net-New Revenue Driving Channel

When it comes to driving incremental mobile revenue from a new channel, companies that use mobile messaging regularly see a 15-25x+ ROI and 5-10x+ revenue per subscriber vs. email marketing. Why are these figures so high? One reason is that mobile messaging subscribers tend to be a brand’s most valuable audience—a mix of high-intent potential buyers and loyal existing customers.

4. Personalized Messages Increase Engagement

The marketing and revenue impact of mobile messaging is amplified even further with the use of behavioral data. Site visits, product views, add-to-cart, and purchase information can be used to automatically build dynamic segments and send highly customized messages to each subscriber.

19%

the average email marketing open
rate for retail businesses

37%

the average opt-in rate for push

notifications on shopping apps (iOS)

99%

the average open rate

for text messages

WHAT CONSUMERS ARE SAYING:

"I'm getting hundreds of emails a day. I don't read them all. I tend to look at everything that arrives in my text message inbox—it takes me literally 10 milliseconds to open and read a text."

— Jessi, Female 20-29, $100K+ income

How to Start Mobile Messaging


1. Define Your Goals

As with any new marketing endeavor, it's critical to first define your goals. Key performance indicators will often center around metrics like subscriber growth and revenue driven.

2. Start Growing Subscribers

Quickly scale your list using acquisition tools for mobile & desktop web, email, social channels, paid media, in-store signage, mailed promos, and more.

3. Send Targeted Content

By leveraging real-time browsing and buying data, marketers can send personalized messages at scale, like a drip campaign for new subscribers with a welcome offer or an abandoned cart reminder.

Make Mobile Messaging Your Next Top Revenue Channel

Request a demo to learn more

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